Senior Marketing Manager

Company: C2FO Limited
Location: Basehor
Posted on: October 10, 2021

Job Description:

The Senior Marketing Manager is responsible for supporting the AMER enterprise sales team via multi-disciplinary campaigns, conferences and events, content, account-based marketing execution, digital marketing, sales enablement tools and more.

This position is a highly strategic role working hand-in-hand with Marketing leadership and sales leadership. You will be responsible for developing integrated campaigns that drive lead generation, help move opportunities through the sales funnel at pace, create brand awareness, and provide high quality results for our AMER enterprise sales team.

Success in this role is measured by your ability to plan, optimize and deliver campaigns to continuously drive new business conversations.

The ideal candidate will be driven and detail oriented, with the ability to proactively build and execute strategic plans independently.

Required Skills and Experience:

• Bachelor’s degree in marketing, business or related field
• 5+ years working in B2B marketing, communications, or related field
• Background in financial services industry preferred
• Experience with marketing tools / software for display advertising and account based marketing
• Ability to work across numerous projects with competing deadlines and effectively prioritize deliverables
• Microsoft Office fluency
• Comfort working in a fast paced, entrepreneurial environment with the discipline to adhere to corporate brand standards
• Motivated self-starter with demonstrated strategic growth expertise

Duties and Responsibilities:

• Strategize, enhance and deploy campaigns focused on lead generation and pipeline acceleration
• Coordinate with cross-functional teams to design and execute on campaign strategies
• Collaborate effectively with colleagues to generate new ideas, and to create demand generation campaigns, including virtual and in-person conferences and events, ABM display campaigns, email programs, newsletters, webinars, resource center content, third-party articles and ad campaigns, social media, and more.
• Manage virtual and in-person events including promotions, materials, event platform, speaker preparation, logistics and more.
• Initiate all campaign and project work with our internal delivery center of excellence team to drive production of marketing materials, ensuring all development is on time and on budget.
• Partner with sales operations to enable the business development team with actionable content.
• Monitor and optimize campaigns, working closely with data and analytics teams to ensure success.
• Build and maintain strategic campaigns and a content calendar to facilitate collaboration between sales and marketing.
• Develop/optimize landing pages and email campaigns.

C2FO is working to deliver a future where every company in the world has the capital it needs to grow. Our technology provides an easy, low-cost way for businesses of all sizes to increase cash flow by receiving early invoice payments. Since 2008, C2FO’s online marketplace and innovative financial products have accelerated payments by more than one billion days for companies in over 180 countries.

Named one of Forbes’ “Fintech 50,” C2FO provides more than $1 billion in working capital each week for hundreds of thousands of businesses. C2FO has more than 400 employees worldwide, with headquarters in Kansas City and locations throughout Europe, Asia Pacific and Australia. For more information, visit www.C2FO.com.

Commitment to Diversity and Inclusion. Pollen, Inc. (C2FO) believes that unique backgrounds and individual voices strengthen our team, leading to the best ideas and discoveries for our innovative and growing company. At C2FO, we seek, encourage, and nurture diverse perspectives, and we welcome those of all backgrounds to help us change the way global businesses of all sizes gain access to working capital.

As an organization, we not only value diversity and equality, we cultivate teams that feel empowered to bring their authentic selves to work every day. We strive to create a workplace that reflects the communities we serve and our global, multicultural clients. We recognize the power of inclusion, emphasizing that each team member was chosen for their unique ability to contribute to the overall success of our mission.

Keywords: C2FO Limited, Lawrence , Senior Marketing Manager, Other , Basehor, Kansas