BRAND MARKETING MANAGER

Company: Grandstand Glassware & Apparel
Location: Lawrence
Posted on: November 26, 2022

Job Description:

WHO WE AREDriving success through people and innovation. That's what we do.We are a custom screen-printer that partners with our customers to grow their brands by providing high quality products and custom solutions. When our customer's products are on our line, we put our reputation right beside it.We are searching for an individual that shares our core values - integrity, humility, respect, attitude of an owner, customer focused, teamwork and innovation.THE ROLE - Onsite in Lawrence KSThe Brand Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans that will result in a growing customer base. This role is accountable for the successful delivery of marketing campaigns, programs, and initiatives for Grandstand.Manage and coordinate the marketing and creative teams; establishing a relationship with all other internal Grandstand business units to define and facilitate strategic marketing initiatives to fuel growth.Develop extensive customer acquisition and retention programs across all appropriate media platforms.Develop and execute effective digital marketing campaigns, optimizing SEM/SEO, email and social media.Analyze customer behavior and identify market trends that enable the development of KPIs and strategies to optimize marketing spend and achieve tangible sales growth.Measure and report on the performance of marketing campaigns, gain insight and assess against goals.Produce valuable and engaging content for the Grandstand website to attract and monetize targeted areas of growth.Effectively collaborate with teammates and management to fully understand the vision/brand of the company and develop subsequent marketing strategies to enable growth.Prepare presentations for key customers across multiple segments.Manage the brand presence and consistency in appearance and messaging for Grandstand.Ensure the 'last mile' delivery of marketing initiatives so that they are customer facing on site and on location (festival, guild, trade show presence).Manage and communicate project status, milestones/scope, action items, risks, and issues to provide visibility to Leadership Team.Hire, train and develop staff within direct supervision, holding staff accountable for key performance objectives.Create and manage process documentation related to marketing initiatives.Travel two (2) to three (3) times a year to festival, guild, or trade shows.WHAT WE OFFERFriendly, collaborative, and innovative work environment.New hire mentorship program.Amazing benefits including medical, dental, life insurance, effective the first of the month following hire, 401k with employer matching options, Employee Assistance Program; and voluntary benefits including vision, voluntary life, short-term disability, critical care, spending accounts for medical and dependent care expenses, and health savings account.Time off including PTO, eight (8) paid holidays, one (1) floating holiday, paid jury duty, bereavement, maternity, and paternity leave.Access to an on-site healthy food market, basketball court, workout equipment, personal trainer, wellness activities.Business casual dress and flexible work environment.Employer sponsored events and more!If you want to work in a fun and unique industry and thrive in a fast-paced environment, this may be the job for you.Please read the full job description and apply at

Keywords: Grandstand Glassware & Apparel, Lawrence , BRAND MARKETING MANAGER, Executive , Lawrence, Kansas